5 Best Free Tools for Small Businesses

apps for small businessesLife as a small business can be tough. In today’s economic climate, you have to take advantage of every penny of revenue to keep you one step ahead of your competitors. Thankfully, not everything in life comes with a price though. There are countless apps and pieces of software out there that completely free and offer awesome functionality to small businesses that can really help them function better and more efficiently. We take a look at the top 5.

Google Analytics

Google Analytics should be at the heart of everything that a small business with an online presence does. If you’ve never used it before it can be a bit overwhelming at first but once you have a play around with it you will be wondering how you lived without it. Google Analytics lets you track your website’s visitors, where they came from, which pages they visited, and how long they stayed. It also has a host more features that can really help you make sense of your web traffic and help you put together plans to improve your sales funnel.


If you have multiple teams working in multiple locations and you need to share files and folders then there is no easier way than with Dropbox. Upload files into Dropbox and they sit there in the cloud instantly accessible to anyone in your organisation wherever they are in the world. You get 2GB of storage for free and there are good value plans should you need any more. However, 2GB is more than enough for a lot of businesses which makes it great value.

Google Hangouts

If you have members of staff working all over the place in the UK or even the world but would like a conference call with them all, wouldn’t it be good if you could see each other too? Well now you can and it is all completely FREE. With Google Hangouts, all you need is a Gmail address (free) and you and your colleagues can chat to each other live and even share your desktops.


Trello is one of the greatest project management applications and one that lets multiple users see exactly where a project is up to thanks to its innovative and intuitive style. Trello is so very simple to use but so very useful, once you have got to grips with it you will wonder how your organisation ever functioned without it.


Slack is a fantastic messaging app for teams. It lets you organize work related messages in one place and it also allows you to share files, images and spreadsheets with anyone you want. It can take some getting used to but it is very powerful and very useful once you get to grips with it.